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AI Insights · Timothy · July 2025

Top 5 Personal Finance Apps on Android in Brazil, Q2 2025

Explore the performance of the top 5 personal finance apps on Android in Brazil during Q2 2025, with insights on downloads, revenue, and active users.

Top 5 Personal Finance Apps on Android in Brazil, Q2 2025

In the second quarter of 2025, the personal finance app market in Brazil saw varied performance among the top five apps on the Android platform. Here’s a look at how each app fared in terms of downloads, revenue, and active users, based on data from Sensor Tower.

Mobills: Budget Planner from Toro Investimentos experienced fluctuating trends. Weekly downloads remained consistent, peaking at around 12K in late June. Revenue saw a high of approximately $10.2K in early May, while active users showed a slight increase, reaching nearly 247K by the end of the quarter.

My Finances - Bills Reminder by Nimtech TI maintained stable active user numbers, with a peak of 271K in late June. Downloads varied, with a high of about 8K in the same period. Revenue peaked at around $5.1K in the last week of June.

Organizze: Finance tracker from Organizze Tecnologia saw a steady number of active users, reaching around 160K in late April. Downloads were consistent, averaging around 6K weekly, while revenue peaked at approximately $3.6K in mid-April.

Despezzas Financial management by BGJ had modest download numbers, reaching a peak of about 5K in early April. Weekly revenue topped at about $2K in early April, with active users peaking at roughly 12K in early May.

Lastly, Splitwise showed a steady increase in active users, peaking at nearly 148K in late June. Downloads saw a notable rise in mid-June, reaching about 4K, while revenue peaked at approximately $1.2K in the final week of June.

For more detailed insights and analysis, visit Sensor Tower's platform.


Sensor Tower's platform is an enterprise-level offering. Interested in learning more?


Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2025